Hi, I’m Pradip

I’m a Performance Marketing Specialist with 7+ years of hands-on experience managing $200K+ in monthly ad spend across 8+ ad accounts and campaigns throughout Australia, New Zealand and United Kingdom. My performance marketing portfolio reflects more than just numbers - it showcases how data-driven insights are transformed into strategies that deliver real, scalable business growth.

Key Achievements:

• Managed $98K+ monthly ad spend across Google, Meta, Bing & Reddit (Australian non-profit brand)
• Increased Meta ROAS by 106% while improving donation efficiency for a healthcare charity.
• Built performance marketing engine across South Asia, Europe & Middle East for an international EdTech company.
• Reduced Cost Per Acquisition by 45% while doubling ROAS through full-funnel optimisation (Indian Bike Rental Service Provider).
• Created automated Looker Studio dashboards reducing reporting time by 60%.
• Designed conversion tracking frameworks using GA4, Google Tag Manager and Enhanced Conversion tracking.

Featured Projects

This section features campaign dashboards, case studies, and optimization results demonstrating data-driven performance improvements.

Untitled

Professional Work

Campaign Snapshots

A visual overview of selected campaign dashboards I managed and optimized, highlighting key metric growth driven by daily reporting and analysis.

Snapshots

Skills & Tools

Skills